Pulp

PULP is a vibrant cold-pressed juice brand built around color, personality, and freshness. In a category dominated by soft minimalism, the strategy leaned into energy and saturation while preserving clean structure. A hand-drawn aesthetic and faded orange brand accent bring warmth and individuality to the identity system.

The packaging allows the juice itself to become part of the branding, celebrating bold hues and natural vibrancy. Campaign visuals span studio product photography and lifestyle market imagery, reinforcing approachability and vitality. PULP ultimately positions itself as a modern wellness brand that feels alive, expressive, and unmistakable.