Brand Tips & Shower Thoughts
The Most Dangerous Brand Is the One That’s Almost Good
Most brands don’t fail because they’re terrible. They fail because they’re almost good. Polished enough to survive, clear enough to function, but not sharp enough to dominate.
More Posts
A Love Letter to the “We Do Everything” Brand
A founder walks into Baha Club convinced their logo is the reason growth has stalled. It isn’t. The real problem is deeper: fractured messaging, unclear positioning, and a brand story that contradicts itself at every turn. This post unpacks why visual identity can’t compensate for strategic confusion and why clarity, not cosmetics, is what actually drives momentum.
The Rebrand That Almost Broke the Internet (It Didn’t, But Slack Was Loud)
A safe, agreeable brand decides it’s tired of being forgettable. The rebrand introduces sharper positioning, stronger opinions, and a more confident visual identity. Predictably, some people panic. This story explores why meaningful branding sometimes requires discomfort and why a little polarization is often a sign you’re finally doing it right.
The Day the Logo Saved the Company (Just kidding, It Didn’t.)
A founder walks into Baha Club convinced their logo is the reason growth has stalled. It isn’t. The real problem is deeper: fractured messaging, unclear positioning, and a brand story that contradicts itself at every turn. This post unpacks why visual identity can’t compensate for strategic confusion and why clarity, not cosmetics, is what actually drives momentum.
